The opening ceremony of the 34th International Cinema Television and Sports Festival was held in Milan, Italy on November 16. FICTS International president Prof. Franco Ascani, Mass Media and Parliamentary Reforms Ministry Secretary Nimal Bopage (the special guest on behalf of the Sri Lankan government), National Sport and Media Development Foundation president Harsha B. Abeykoon, Olympic medal holders, senior officials of the International Olympic Committee and representatives from 116 countries participated.